Mastering your digital marketing metrics isn’t just about looking smart in meetings — it’s about driving real growth. As someone who started off feeling overwhelmed by terms like CPA, LTV, and CTR, I’ve come to appreciate that these metrics aren’t just jargon. They’re the pulse of your marketing strategy, especially if you’re in the B2B … Read more
Key Digital Marketing Metrics for B2B SaaS and Lead Generation Read More »
As I sift through the intricacies of Search Engine Marketing, one name often comes to mind: eBay. Back in 2012, they made a bold move that shook the digital marketing world by deciding to forgo bidding on their own brand keywords. It was an audacious experiment, yielding both lessons and warnings in today’s SEM landscape. … Read more
The Future Of Search Engine Marketing Read More »
In the sixth episode of ‘Decoding Branding with Varsha,’ Prathmesh Templar, a seasoned growth marketer, sheds light on the delicate balance between Brand Marketing and Performance Marketing for early-stage startups with limited budgets. Join me as we unravel the key takeaways from this insightful discussion.
Decoding Brand Marketing and Performance Marketing for Startups and Businesses Read More »
